InfiniTeam would like to congratulate our client Troy Mason. This year marks the 25th year for his business TechnaGlass, Inc. What a milestone!
Low-cost rock chip repair and advertising in a prime location on Salt Lake City’s State Street ignited Troy Mason’s business back in 2002. Mason is CEO of TechnaGlass, which celebrates its 25th year in business this year. The company experienced tremendous growth the past decade after Mason decided to lower the standard price on chip repairs for windshields.
“I started this company just like everybody else with rock chip repairs for $60, and I’m sitting at my first location on State Street next to I-15—a prime location—and I see all this traffic going by and only getting three windshield repairs a week,” Mason says.
He possessed all the skills as the technician, store manager and owner at his first location, but at a rate of three jobs a week, Mason knew his business could quickly close. Opportunity struck when he noticed a neighboring business advertised with a pole sign along State Street, and he asked if he could use a portion of the sign to advertise his business.
“So I hung a sign that said ‘Rock Chip Repair $9.95 Anytime’,” Mason says. The sign could be seen by drivers on State Street and I-15. “That did the trick. I went from three windshield repairs a week to 30 in a day.”
Mason learned the business from his father, who worked in the industry his entire life. “It was his first job after he got out of the Marine Corp.,” Mason says about his father, Bruce. “My father spent his last 21 years working for me at TechnaGlass.”
Mason grew up in West Jordan and served in the Air Force for eight years. He returned to Utah to purse a degree in electrical engineering at the University of Utah.
“I was able to get a job doing piece-rate work on Monday, Wednesday and Friday while I went to school. I could do it on my own schedule. But the company said they wanted me to go full-time so they could use my truck and I didn’t want to go full-time. So I basically got fired from that company,” Mason says.
During his senior year at the U, his college workload became difficult while he installed glass as often as possible. Mason’s roommate told him that he should just install glass full time.
“He told me that I was making more money with windshields than I ever would as an electrical engineer. … I still tease him and tell him he was just tired of doing my homework. I didn’t finish my senior year,” Mason says.
TechnaGlass still operates a shop close to its first location at 2390 S. State Street in Salt Lake City, but has expanded to 40 locations in 10 states.
“Our key to success has been focusing on the customer and a commitment to quality installation, along with free lifetime rock chip repair for those who buy a windshield,” Mason says.
The company employs 240 people and offers a four-week course along with a textbook to train new technicians. TechnaGlass plans to continue to expand nationwide as cash flow permits.
“Right now we’re focused on corporate growth and finding the best auto glass markets in the U.S.,” Mason says.